I just came from my com401 class, which is communication research. All semester long, we were working on doing different research projects, in order to come up with a final presentation, involving recommendations for a specific organization or client. I was sitting there for about two hours, and watched maybe seven presentations. Something I noticed that a few groups mentioned, was improving the logo for the company. This made me think a lot about the com322 class, and how important a well thought out and executed design is. It's not only important to have a good idea, but you need to make sure you execute your idea to its full potential. For example, one group was doing research for the Adam's Mark hotel. A recommendation that they came up with was to update their logo. When they showed us the logo that they currently use, I completely agree with them.
This is the logo that the Adam's Mark currently uses. It is literally a mark. Yes, it's literal, but does it make any sense? No. This logo does not serve much purpose to the hotel. It's not something recognizable, that if someone saw it, they would immediately know what its for.
When designing a logo, it's important to keep in mind that you want this logo to identify with the organization itself. Many companies like to use the letter that starts off their name. For example, Dunkin Donuts, has a very simple logo, that if seen driving by, you would immediately know what its for. In many cases, a simple two letter design is more effective then trying to recreate a mark.
Doesn't it make you want to go grab a coffee?
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